Is your Website Making or Breaking Your Business?

Is your Website Making  or Breaking Your Business? When thinking about your business website, the second most important consideration is location, location, location. As you know, today online real estate is more important than the actual physical location of your business when it comes to attracting new customers. Internet marketing firms, or search engine marketers, such as Be Locally SEO put your website at the top of search engine queries. If location is second, what is the most essential feature of your business website? That's obvious.  The look, feel and content of your website is the most important way to attract new customers. Be Locally SEO can attract a significant number of potential customers to your website, but if your site is unprofessional, contains errors or doesn't feel right, they will quickly exit and move on to a competitor. Similarly, if the website is designed poorly, is difficult to navigate, or lacks quality content, you will lose business. "High-quality web content that's useful,  usable, and enjoyable is one of the  greatest competitive advantages  you can create for yourself online."    Kristina Halvorson,  Content Strategy for the Web    Consider this - a customer actively searching online is already considering purchasing a product or engaging a service. Whether they are desperate for what you have to offer or just beginning to shop around, it's only a matter of time until they make a decision.  During that process, their eyes will be glued to a computer, tablet, or smart phone screen. If your website fails to draw them in and encourage them to look around, chances are they will leave and not come back. On the other hand, if your website contains quality content and excites the customer, they will likely click "add to cart" while continuing their search, bookmark your page and come back when they are ready to complete a transaction, or even make an online purchase or request a free quote immediately. Your goal should be to impress the customer so much that they send out a message on Facebook, Twitter or Pinterest about your business.  Having your customers promote you to their friends, family and coworkers, will expand your customer base exponentially. Couple an unforgettable website with the newest website optimization tools integrated into the design and you will see a difference in your bottom line immediately. An optimized website uses all the inbound marketing strategies of search engine optimization to facilitate high ranks in search engine queries. While continued optimization is necessary to keep you at the top of searches, with optimization of the site itself, your ranking will be less subject to minor fluctuations.  Your new site will set you apart from the competition in terms of search ranking and site feel. The team at Be Locally SEO sincerely cares about the success of your business. As owners of our own business, we know the financial and emotional investment made launching and promoting your business.  We know the endless hours of hard work that go into creating a competitive edge. Believe us when we tell you that if your website does not WOW you, your employees, your family, and most of all, your customers it simply will not do the job in today's internet based world. Gone are the days when you can put up a simple one-page website with minimal information and call it good. Customers are too smart and perceptive. Take a good look at your website and ask for honest feedback from someone you trust. If you need to take action, contact Be Locally SEO.  We will be discuss how your website can work for you to increase sales and surpass your competition.     Be Locally SEO is here to help your business be a success!

Be Locally is on KSL and other stations today, courtesy of Zions Bank's "Speaking on Business"  by Chris Redgrave.. Take a LISTEN!

http://www.belocallyseo.com
http://www.zionsbank.com

Why “Keywords” Really Means “Key Phrases”

Key phrases are the driving force behind all other activities related to search engine optimization.  Keywords and phrases are the flashing neon arrow that says “choose me, choose me” to people you want to attract to your website. While it may be tempting to limit keywords to simple one or two-word phrases that you know customers use when searching for businesses in your industry, the most commonly used keywords are highly competitive – everyone is using them.  Because of that, simple generic one and two word keywords alone will fail to make you stand out from other businesses in your line of work. 

Read more about Key Phrases.